EN
EnglishFrançaisItalianoEspañol
The person behind Deep Analytics

Luca Vicini

Independent consultant in AI search visibility and measurement engineering. Marketing context, technical delivery and a documented handover.

LinkedIn ↗

Luca Vicini

Relevant experience

My work across banking, pharma and tobacco, as well as with consumer brands brought consent, data governance and measurement quality into day-to-day delivery. I now apply that experience to agency and SME projects.

EPAM / Empathy Lab · 2021–2026

MarTech and data leadership across EMEA, including BigQuery workflows, reporting automation and evaluation of generative AI for marketing operations.

Emakina · 2014–2021

Digital analytics, measurement implementations, data architecture and SEO work for international organisations.

These are previous employment roles, not a claim that those organisations or their accounts are current Deep Analytics clients.

How I work

I connect the questions marketing teams ask with the systems needed to answer them: technical SEO, GA4 and GTM, BigQuery and Dataform, and reporting people can use. GEO adds another surface to investigate, with the same requirement for evidence.

Work is scoped directly with me, in English, French, Italian or Spanish. I document decisions and configurations so that your team can keep using the work.

Deep Analytics, founded in 2026

I founded Deep Analytics in April 2026, providing independent consulting in AI search visibility, analytics and measurement engineering.

Education & technical foundations

Core tools include GA4, GTM, BigQuery, Dataform, Looker Studio, Python and SQL. The choice of tool follows the problem.

  • M.Sc. Electronics Engineering — Université libre de Bruxelles.
  • MBA — Warwick Business School.
  • Web Analytics certification — University of British Columbia.

Certifications & professional learning

Professional learning that supports the work, with links to the credential or professional profile.

An independent European practice

Based between Brussels and La Herradura on Spain’s Costa Tropical. Remote-first, with travel agreed around the engagement.

BabelGEO is my internal measurement tool in development, supporting repeatable observations and evidence archives for consulting and research.

LinkedIn profile

Start with a question worth measuring.

Tell me about your business, your priority markets and the decisions you need to make.

Discuss your project