Field Notes
A quarterly digest of what broke, what was wrong, and what was fixed — de-clientised errata from real measurement, data pipeline and GEO engagements.
Most consulting content is written to look right. Field Notes is written to be right: each issue collects the corrections made over the previous quarter — a GA4 event that double-counted, a Dataform model that silently dropped rows, an AI crawler that turned out to be spoofed — with the diagnosis, the fix and what to check on your own stack.
Issues are published here as articles and sent by email. One list, in the language you sign up in: English, Spanish and Italian editions first, with French to follow.
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Latest issues
The first issue is in preparation.