Field Notes by Deep Analytics

GEO, explained through practice.

Practical articles on AI search visibility, reliable measurement and the decisions behind the work. Written by Luca Vicini for agencies and marketing teams.

English · Français · Italiano · Español

Start with the guide

What is GEO, and how do you measure it?

A practical introduction to mentions, citations, source analysis and the limits of measurement.

Read the GEO guide ↗

What I will cover

Measurement

Prompt panels, repeat observations and the difference between a mention, a citation and an enquiry.

Agency delivery

Scoping a diagnostic, explaining findings and deciding which work deserves investment.

Languages & markets

How questions, competitors and cited sources can change from one market to another.

Field Notes

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