Services
Six things I do, in the order they usually matter. Every engagement starts with a scoped audit, ends with documentation you own, and is delivered in English, French, Italian or Spanish.
1. GEO — AI search visibility
Get cited by ChatGPT, Google AI Overviews, Perplexity and Claude, in every language you sell in.
AI answer engines don’t rank pages; they choose sources. Each one chooses differently — ChatGPT leans on Bing and consensus authority, Google’s AI Overviews on its own index and entity graph, Perplexity on freshness, Claude on Brave and institutional depth. GEO is the work of making your site retrievable, quotable and attributable by all four, and of measuring whether it worked.
What’s included
- Engine-by-engine audit: where you’re cited, where competitors are, and why
- Entity strategy: Person/Organization schema,
sameAsgraph, consistent identity across your site, profiles and directories - Content structure for citation: answer-first pages, structured data, crawlability for AI user agents
- Multilingual GEO: the same visibility in EN, FR, IT and ES, not just English
- AI-referral measurement in GA4 and BigQuery, plus a monthly prompt-panel baseline so you can see movement per engine
- BabelGeo, my open-source multilingual GEO diagnostic, as the audit instrument
2. Measurement strategy & engineering
A GA4 and GTM setup that answers business questions and survives an audit.
Most analytics implementations measure what was easy to tag, not what the business needs to decide. I start from the questions, define the events and parameters that answer them, and implement them with consent handled properly rather than as a banner bolted on afterwards.
What’s included
- Measurement plan: KPIs, events, parameters, naming conventions
- GA4 and GTM implementation or audit, web and server-side
- Consent Mode v2 in advanced mode, with a CMP that actually gates what it claims to gate
- Cross-domain, e-commerce and lead-form tracking
- Documentation and a GTM container kept in version control
3. Data pipeline engineering
Your marketing data in BigQuery, modelled, tested and reported without anyone exporting a CSV.
GA4’s export is where analytics stops being a black box. I build the warehouse layer on top of it: Dataform pipelines that clean and model the raw events, joins to CRM, ads and consent data, and Looker Studio reporting that refreshes itself.
What’s included
- GA4 → BigQuery export set up correctly from day one (it doesn’t backfill)
- Dataform transformations with tests and documentation
- Ads, CRM and consent data joined to behavioural data
- Looker Studio dashboards replacing manual reporting
- Cost control: partitioning, scheduling and query hygiene
4. Technical SEO
The crawl, index and structure layer that both Google and the AI engines depend on.
Fifteen years of SEO in agencies, applied to what still moves rankings: crawlability, site architecture, structured data, Core Web Vitals and international setup. It’s also the foundation GEO is built on — most of what makes a page citable starts with making it indexable.
What’s included
- Technical audit: crawl, indexation, rendering, log analysis
- Site architecture and internal linking
- Structured data implementation and validation
- International SEO: hreflang, localised slugs, language selectors that crawl
- Migration support (platform, domain, redesign) with redirect mapping and monitoring
5. AI & automation
Generative AI applied to marketing operations, where it pays for itself.
Not a strategy deck. I look at where your team spends repetitive hours — reporting, content operations, data cleaning, classification — and build the workflow that removes them, on Google Cloud and with the LLM APIs, with the guardrails and measurement to know it’s working.
What’s included
- Opportunity assessment across your marketing and data operations
- Prototype of one workflow, end to end, with a go/no-go on the numbers
- Production build: Python, SQL, Vertex AI or LLM APIs, integrated with BigQuery and your existing tools
- Handover and documentation so your team can run it
6. Training & workshops
GEO and analytics training for agency teams — in the room or on a call, in your language.
Half-day and full-day workshops for agencies that want to sell and deliver GEO themselves: how each engine picks its sources, how to audit a client, how to structure content and schema for citation, and how to measure it in GA4 and BigQuery. Also available for GA4/GTM and BigQuery fundamentals. A self-paced course is in preparation.
What’s included
- Half-day or full-day workshop, on site or remote, in EN, FR, IT or ES
- Your own client sites as the exercise material
- Slides, checklists and templates the team keeps
- Optional follow-up: a review of the first audit your team delivers
How engagements work
Audit
Fixed price, two to three weeks, a written report with a prioritised backlog. Most clients start here.
Project
Scoped from the audit, fixed price or day rate, with a defined deliverable.
Retainer
A monthly number of days for agencies that need technical delivery on tap, white-label if you prefer.