Visibility, measurement and the engineering behind them.

GEO / AI search visibility

Find out where your brand appears in AI answers—and where competitors appear instead.

We agree the buyer questions, engines and markets that matter, collect a baseline, and inspect the sources behind the answers. The result is a plan tied to evidence, with a clear distinction between an observed gap and a possible explanation.

• Brand and competitor baseline across an agreed prompt panel.
• Citation and source analysis, with retained responses for review.
• Technical accessibility, business identity and content-gap assessment.
• Comparisons across agreed language and market combinations.
• A prioritised action plan and a separately scoped follow-up measurement.

Explore the GEO Diagnostic ↗

Understand GEO and how it is measured ↗

Measurement strategy & engineering

A GA4 and GTM setup that answers business questions, with documented tracking and checks your team can repeat.

Too many implementations measure what was easy to tag. I start with the decisions you need to make, define the events and parameters, and check what actually happens in the browser—including when consent is declined.

• Measurement plan: KPIs, events, parameters and naming conventions.
• GA4 and GTM audits or implementation, including server-side tagging where appropriate.
• Consent behaviour reviewed with your CMP before agreeing the configuration.
• Cross-domain, ecommerce and lead-form tracking with success and failure paths checked.
• Browser verification, documentation and versioned configuration.

Data pipeline engineering

Your marketing data in BigQuery, modelled, tested and reported without anyone exporting a CSV.

I build the warehouse layer that connects analytics with CRM and advertising data. Your team gets repeatable transformations, reporting that refreshes itself, and an explanation of what the numbers mean.

• GA4 export setup, with data availability and collection start date checked.
• Dataform transformations with tests and documentation.
• CRM and advertising joins with explicit keys, grain and quality checks.
• Looker Studio dashboards replacing recurring manual exports.
• Cost control through partitioning, refresh schedules and query hygiene.

Technical & international SEO

The crawl, index and structure layer your content depends on.

A useful page has to be reachable and understandable before it can compete. I investigate rendering, site structure and international setup, then help your team implement and verify the fixes.

• Technical audit: crawlability, indexability, rendering and relevant server logs.
• Site architecture, internal linking and page performance.
• Structured data that matches the visible content and business identity.
• Localised URLs, hreflang and language navigation.
• Migration planning, redirect mapping and checks after release.

AI workflows & automation

Generative AI applied to marketing operations, where it pays for itself.

Not a strategy deck. We choose one repetitive workflow—reporting, classification or data preparation—and build a prototype that can be judged on time saved, output quality and running cost.

• Opportunity assessment grounded in the team’s current workflow.
• A prototype from input to usable output, with a go/no-go decision.
• Production implementation using Python, SQL, Google Cloud or relevant LLM APIs.
• Human review, error handling and cost controls appropriate to the task.
• Documentation and handover so your team can run the workflow.

Training & workshops

GEO and analytics training for agency teams—in the room or on a call, in your language.

Use your own client questions to learn how to scope an assessment, inspect the evidence and explain the findings. Workshops can also focus on GA4/GTM, BigQuery or the measurement behind AI search.

• Half-day or full-day sessions, on site or remote, in English, French, Italian or Spanish.
• Your client sites and business questions as exercise material.
• Slides, checklists and templates that the team keeps.
• An optional review of the first diagnostic or implementation your team delivers.

Choose the right engagement