Research / GEO Lab

Evidence you can inspect.

Document the question, the method and the observations. Publish what changed—and what the study cannot establish.

GEO Lab #1 · Velasco Lawyers

Protocol draft · Baseline pending

A longitudinal study of AI search visibility for a multilingual legal-services website. The initial protocol defines the observations and records interventions before presenting a success claim.

Read the study protocol ↗

What every study should disclose

Prompt selection, language, market, engine configuration and collection method.
Run dates, repeated observations, failures and exclusions.
Metric definitions, sample size and source evidence.
Interventions, relevant external changes and limits on causal interpretation.
The relationship to the business being studied and any commercial interest.

Next research question: what changes across languages?

Compare the same commercial intent across languages and markets. Investigate differences in brand visibility, cited sources and result volatility.

I treat differences in authority transfer and market difficulty as questions to investigate, rather than assumptions.

Field Notes

Field Notes by Deep Analytics. Practical articles on AI search visibility, reliable measurement and the decisions behind the work. Written by Luca Vicini for agencies and marketing teams.

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Start with a question worth measuring.

Tell me about your business, your priority markets and the decisions you need to make.

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