Your Analytics Stack, Engineered End-to-End
From measurement strategy to data pipelines, AI automation and technical SEO — one consultant, the full stack.
I architect the intelligent infrastructure where marketing strategy meets engineering execution: measurement systems, data pipelines and AI agents that turn raw data into reliable decisions.
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What I Do
GEO — AI search visibility
Get cited by ChatGPT, Google AI Overviews, Perplexity and Claude, in every language you sell in.
Measurement strategy & engineering
A GA4 and GTM setup that answers business questions and survives an audit.
Data pipeline engineering
Your marketing data in BigQuery, modelled, tested and reported without anyone exporting a CSV.
Technical SEO
The crawl, index and structure layer that both Google and the AI engines depend on.
AI & automation
Generative AI applied to marketing operations, where it pays for itself.
Training & workshops
GEO and analytics training for agency teams — in the room or on a call, in your language.
Technology Stack
Analytics & Measurement
Google Analytics 4 · Google Tag Manager · Server-Side Tagging · Consent Mode · Looker Studio · Adobe Analytics · Matomo
Data & Cloud
Google Cloud Platform · BigQuery · Dataform · Python · SQL · Pandas · APIs · Data Modelling
AI & Automation
Vertex AI · RAG Architectures · MCP Servers · Claude Code · Autonomous Agents · LLM Integration · Generative AI
Regulated-sector rigour for agencies and SMEs
I spent over a decade with organisations in banking, pharma, tobacco and FMCG, where compliance, data governance and privacy are non-negotiable. Today I work with marketing agencies and SMEs, in four languages (English, French, Italian, Spanish), integrating with local teams and delivering the same standards across borders.
Ready to Bridge the Technical Gap?
If your analytics needs engineering — not just configuration — let’s talk.